As a company focused on the usage of social media marketing, we often use this term to describe the usage of social media to achieve business objectives. But some of the concepts that are applied in the realm of social media (like credibility and transparency) also benefit “offline” marketing objectives. So how do you leverage these concepts without online tools? The answer is something called “word of mouth marketing.” Since this is a world outside our area of expertise, our best suggestion if you want to learn more is to visit our friends over at Social Fulcrum. They are a word of mouth advertising agency that specializes in the use…