All posts filed under: Social Media

Social Media Experts – Our Blog: Social Media Tips

As a company focused on the usage of social media marketing, we often use this term to describe the usage of social media to achieve business objectives. But some of the concepts that are applied in the realm of social media (like credibility and transparency) also benefit “offline” marketing objectives. So how do you leverage these concepts without online tools? The answer is something called “word of mouth marketing.” Since this is a world outside our area of expertise, our best suggestion if you want to learn more is to visit our friends over at Social Fulcrum. They are a word of mouth advertising agency that specializes in the use of online and offline tactics like social media and ambassador/review programs , respectively. Let us know if you are interested in hearing more about word of mouth marketing, and we can try and get them to start writing a regular blog post over here at Social Media Experts. Mail Bag: How do I measure the success of my social media strategy? Great question. This is …

Social Media Marketing Mirrors Reality

Have you ever taken a moment to look at Business from a big picture perspective, to look at how business transactions have evolved, how sales and marketing operations also evolved, the 30,000 foot view and how the internet space created a demand to mirror business reality, but with a social reality engagement? The internet space mirrors Business reality and integrates a personal feel, a social touch and a level of engagement that was not possible at the speed that business transacts today. For example.. sales, marketing and brand building was more tangible, something or someone you could physically relate too in building your sales, marketing, brand and business. Aspects that you could touch, such as a personal handshake, business cards, letterhead, brochures, marketing flyers, post cards and discount coupons. None of that has changed because business reality is still reality; however, the internet and the introduction of social media channels creates the demand to replicate the tools businesses depend on in reality. Being social on the internet / online led to social networking for both …

Should I Add Co-Workers as Friends on Facebook?

The social networking site Facebook is perhaps the best way to keep in touch with friends and family and network for your own purposes. Facebook users often want to add as many people they know to their network and make as many connections as possible, which is just like TikTok and you can buy tiktok followers to get connections on this social media platform. Hey, the more the merrier! However, there is one group of people in your life that you should steer clear of considering a friend invite: Your co-workers. And here is why. A friend of mine once asked me if it was a good idea to add co-workers as friends on her Facebook. My answer to her, and to all of you reading this is the same: It would not be in your best interest. Now, a lot of you probably think ‘ What’s the harm? I mean we all know each other! What’s the big deal?’ This is where everyone is sadly misleading. Most of us spend more than half our …