Day: December 18, 2018


Twitter Verification Implications for Brand Marketers

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain pages on Twitter. The verified badge helps users identify that a legitimate source is authoring the account’s Tweets (or at least officially ghost-tweeting on behalf of a legitimate source). Beginning primarily with the rise of celebrities’/politician’s use of Twitter, verified accounts then spread to other categories such as news outlets, companies and more. Confirmation that the account is being run by who it says it is. Digital Trends recently reported (highlighted? exposed? uncovered?) that the verification process is tied to a monthly advertising fee. While this policy and the manner of its implementation are stirring up some debate, what does this mean for your brand? I doubt that Twitter is going to make The White House account, or a celebrity …