QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers. Most people within the marketing community are no strangers to seeing QR codes attached to advertisements and products these days. Even many tech-savvy consumers know how to create QR codes for promotion or information sharing, which is the beauty of their open platform design. Anyone can use them, read them, and get creative. QR codes have created a new way for brands…