Have you ever taken a moment to look at Business from a big picture perspective, to look at how business transactions have evolved, how sales and marketing operations also evolved, the 30,000 foot view and how the internet space created a demand to mirror business reality, but with a social reality engagement?
The internet space mirrors Business reality and integrates a personal feel, a social touch and a level of engagement that was not possible at the speed that business transacts today. For example.. sales, marketing and brand building was more tangible, something or someone you could physically relate too in building your sales, marketing, brand and business. Aspects that you could touch, such as a personal handshake, business cards, letterhead, brochures, marketing flyers, post cards and discount coupons. None of that has changed because business reality is still reality; however, the internet and the introduction of social media channels creates the demand to replicate the tools businesses depend on in reality.
Being social on the internet / online led to social networking for both personal and business interests, which led to social media opportunities, diversification, groups, networks, hobbies and interests. As we just mentioned, those interests include both personal and business, which is why most of us used LinkedIn for professional networking, job hunting and sharing projects. Facebook was truly more genuine, more personal interactions, a closer network of friends and family sharing family photos, favorite restaurants and awesome vacation adventures.
Staying true to customer needs in reality, meant staying true to customer needs online, including sales, marketing and business operations targeting those social networking channels and creating a demand for increasing online sales and marketing and transacting business straight to the end user or at the point of sale, which today is our “the smartphones”.
Not only has the demand increased for mirroring real world sales and marketing, so has the demand to convert those social networking engagements into real dollars, into paying customers, repeat buyers, sharing both positive and negative experiences thus improving your brand or tearing it down online.
In reality, positive and negative customer experiences used to be shared directly, face to face, with friends and family. Usually more negative customer experiences were shared with more people than were positive experiences being shared with fewer people. Today, the same thing happens, but much faster with more effectiveness, with further reach or social network penetration using the law of numbers (friends of friends / six degrees of separation), etc. The experience of the people is great when they buy facebook likes cheap with excellent quality. The promotion of the brand at the page is there with the intelligence and skills of the people. The building of the social network is great to meet with the desired results. The sharing of the information about the page is effective and delivers the best results.
Does your sales and marketing strategy include a social media campaign? What social media channels are your customers engaged with? Are you building your brand both in reality and online? Are you keeping track of your business’ social engagements and do you know what your customers are saying about your brand online? Definitely time to find out!!!