All posts filed under: Technology

QR Codes Aren’t Sweet Without Strategy

QR Codes Aren’t Sweet Without Strategy

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers. Most people within the marketing community are no strangers to seeing QR codes attached to advertisements and products these days. Even many tech-savvy consumers know how to create QR codes for promotion or information sharing, which is the beauty of their open platform design. Anyone can use them, read them, and get creative. QR codes have created a new way for brands to engage their audience with products and services, and there are already quite a few examples of ways that “traditional” QR codes are getting pushed further, including the logo-friendly Snap-tag. Snap-tags are a gussied up version of the mobile interactive code options. Instead of the static-like appearance of QR codes, they’ve created a sleeker option that focuses more on branding with a cleaner code look …

Twitter

Twitter Verification Implications for Brand Marketers

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain pages on Twitter. The verified badge helps users identify that a legitimate source is authoring the account’s Tweets (or at least officially ghost-tweeting on behalf of a legitimate source). Beginning primarily with the rise of celebrities’/politician’s use of Twitter, verified accounts then spread to other categories such as news outlets, companies and more. Confirmation that the account is being run by who it says it is. Digital Trends recently reported (highlighted? exposed? uncovered?) that the verification process is tied to a monthly advertising fee. While this policy and the manner of its implementation are stirring up some debate, what does this mean for your brand? I doubt that Twitter is going to make The White House account, or a celebrity …